Thursday Morning Stir

By Patrick Coffee 

-Pacifico Beer’s first national campaign, created by Cramer-Krasselt, urges us to “Live Life Anchors Up” … while jamming out to some Explosions in the Sky, of course.

-Havas knows that “90% of ICOs (initial coin offerings) are going to fail,” but they’re launching an entire blockchain division anyway.

-Red Bull North America handed its media account to Publicis’ Starcom USA.


-WPP’s Mirum hired Greg Crockart, former CEO of Candyspace, to lead the Qualcomm account and Michelle Zimmerman for Epson, Royal Caribbean Cruises and W.K. Kellogg Foundation.

-Sir Martin says “We can’t carry on in this way” when discussing Facebook’s latest privacy fracas with The Drum. But will WPP spend give The Zuck less money now? Didn’t think so.

-Mondelez has finally replaced former CMO Dana Anderson (now with Medialink), promoting Martin Renaud to global CMO and also announcing five regional marketing leads around the world.

-Get ready for the April Fool’s nonsense. First comes WArby’s, the Warby Parker/Arby’s mashup.

-LinkedIn is making in-feed video ads to go along with your indispensable nuggets of wisdom from Tom Goodwin and Gary Vee.

-North Carolina’s Research Triangle Park, the “largest high-technology and research park in North America,” named Clean of Raleigh as its marketing AOR.