Thursday Morning Stir

By Erik Oster Comment

-Forsman & Bodenfors releases “The Casino” for Volvo Trucks (video above).

-Audi, Lincoln and Chevy all plan to boost ad spending in 2015.

-ZenithOptimedia retains Molson Coors in UK.

-Sierra Mist changes its design and formula, utilizing stevia to reduce calories.

-WPP’s Martin Sorrell outlines five principles for the digital age.

-DigitasLBi rebrands social agency MRY as Lost Boys in the UK.

-Why banner ads are broken beyond repair.

-Three ways ad fraud is impacting the advertising industry.

-Tabasco, Maxus launch “Brunch” campaign in UK.

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