But wait, there’s more!
W+K Portland and Ogilvy & Mather Paris may have been the principle agencies involved in celebrating the 100th anniversary of Coca-Cola’s iconic bottle, but they weren’t alone. McCann Madrid and Sid Lee Canada got in on the action, too, crafting their own salutes to the ubiquitous bottle.
In McCann Madrid’s “Kiss Happiness” (featured above), the agency claims “It all started in 1915 with one refreshing kiss” before showing an early 20th century American enjoying a Coca-Cola. From here, the spot traces American history alongside the bottle, from a Vietnam War protest in the sixties, to New York in the eighties, all the way to the present day. “It’s been a long time since the first kiss,” the ad concludes, “But it lasts forever.” It’s a nice approach to celebrating the brand’s long history, doing more than other spots in the campaign to emphasize the brand’s ubiquity throughout the changing decades.
Sid Lee’s “Taste” takes a more direct approach. The 30-second spot features a close-up of the bottle and a slow pour into an ice-filled glass. It manages to work in a quick surprise, however, before the “Irresistible for over 100 years” line ending the spot.
Coca-Cola’s celebration doesn’t end with the video ads, however. The spots will be supported by a “Kissed by” OOH and print campaign featuring historic celebrities who were fans of the brand, an interactive app and a Kiss The Past Hello book. There’s also a “The Coca-Cola Bottle: An American Icon at 100” exhibit at the High Museum of Art in Atlanta and another traveling exhibit entitled “The Coca-Cola Bottle: Inspiring Pop Culture for 100 Years.” Since the actual anniversary of the bottle is on November 16th, expect plenty more from the brand leading up to that date.