W+K wasn’t the only agency that got involved with Coca-Cola’s celebration of the 100th anniversary of its iconic bottle. The brand also tapped Ogilvy & Mather Paris to create a series of ads celebrating the milestone.
The longest of Ogilvy & Mather Paris’ efforts is the 60-second, animated “Tale of Countour” (featured above), which tells the origin story of the Coca-Cola bottle, as imagined by one boy to his brother. It’s an imaginative series of events, including the bottle being chiseled away by birds, struck by fireworks and more, while attached to a kite. The brother doesn’t buy it, dismissively saying, “Yeah, okay,” at the recounting of events. Both the content and animation style fit well with the brand’s larger “Open Happiness” campaign, and the recounted origin story is likely a lot more interesting than the bottle’s actual origins in Terre Haute, Indiana.
Smaller scale efforts from Ogilvy include “3/37 Degrees,” which informs viewers that Coca-Cola “tastes happiest” at 3 degrees celsius/37 degrees fahrenheit, the carbonation-celebrating “Bubbles,” the simple salutations of “In The Dark — Happy Birthday” and “Heart.”