The Old Spice Wolfdog Calls it Quits

By Kiran Aditham 

And thus, W+K Portland and P&G bid farewell to Old Spice’s “Wolfdog,” who in the past week has garnered over 4 million views via videos such as this and this and who’s even produced a Tumblr as well as  a record. But alas, all good things must come to an end, and Wolfdog is now out as Old Spice’s director of marketing and you can see his resignation clip above. Some people, though, have told us that this campaign is fairly similar to the one from Atmosphere Proximity to promote “The Big Ad Gig.” What do you think? Check out one more clip from the week-long campaign if interested as well as credits after the jump.


Creative Directors Jason Bagley / Craig Allen
Interactive Creative Director Matt O’Rourke
Copywriter Jarrod Higgins / David Neevel
Art Director Ruth Belotti
Director of Interactive Production Pierre Wendling
Senior Interactive Producer Mike Davidson
Junior Interactive Producer Andrew Abraham
Digital Strategist Jocelin Shalom
Account Director Michael Dalton
Account Supervisor Diana Gonzales
Business Affairs Karen Murrillo
UX Designer Jake Doran
Tech Lead Ryan Bowers
Executive Creative Directors Joe Staples / Susan Hoffman
Media Team Kelly Muller / Kerry Antos / Taylor Hines


Directors Minivegas
Line Producer Kyle Hill
Executive Producer Dominic Bernacchi
Producer Lauren Becker
Producer Brian Bourke
Animation Director Maarten Boon
Tech Lead Scott Kosman