The New Most Interesting Man ‘Addresses the Elephant in the Room’ in Havas New York’s Latest for Dos Equis

By Erik Oster 

Last time we checked in with Havas New York’s new “Most Interesting Man in the World” — as played by Augustin Legrand — it was for a rather disappointing Cinco de Mayo effort featuring a chili pepper eating contest.

For the latest installment, “Wedding Crasher,” the character makes an entrance by crashing a spacecraft, perhaps a nod to Jonathan Goldsmith‘s sendoff. From there the copy adheres closely to the tone and spirit the original campaign became known for, with ridiculous boasts/jokes like “His passing remarks have been turned into screenplays” and “If there’s an elephant in the room, it’s because he brought one.”

As a result, the spot is the closest Havas New York’s new take on the character has come to the success of the classic campaign and the most convincing Legrand has been in the role so far. It’s easily a step up from the aforementioned Cinco de Mayo effort and Havas New York’s full introduction for the character last October. We would like to see Legrand’s co-starring character from that spot, played by Marina Artigas, be given a more substantial role in the campaign, however.

Advertising Agency: Havas New York
Chief Creative Officer of North America: Jason Peterson
Chief Creative Officer of the Americas: Toygar Bazarkaya
Executive Creative Director: Jim Hord
Group Creative Director: Keith Scott
Group Creative Director: Paul Johnson
Creative Director: Paul Fix
Associate Creative Director: Matthew Hock
Associate Creative Director: David Fredette
Chief Executive Officer: Laura Maness
Managing Director, Chief Performance Marketing Officer: Jon Dupuis
Group Account Director: Chris Budden
Account Director: Jamie Sundheim
Account Director: Michelle Garrard
Account Supervisor: Wendy Hu
Account Supervisor: Jenny Maughan
Chief Strategy Officer: Dan Goldstein
Senior Strategist: Stacey Kawahata
Director of Social Marketing: Larry Lac
Social Strategist: Rachel Korenstein
Social Coordinator: Katie Campo
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Lauren O’Driscoll
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte

Production Company: Traktor
Director: Traktor
Director of Photography: Hoyte Van Hoytema
Executive Producer: Rani Melendez
Production Company: Rattling Stick
Executive Producer: Joe Biggins
Head of Production: Richard McIntosh
Controller: Christine Berentsen
Staff Coordinator: Hayley Wyett
Editorial Company: Final Cut
Editor: Rick Russell
Editor: JD Smyth
Executive Producer: Stephanie Apt
VFX: The Mill
Chief Creative Officer NY: Angus Kneale
Executive Producer: Verity Graham
VFX Shoot Supervisor: Tara Demarco
VFX Producer: Clairellen Wallin
2D Lead: Mikey Smith
3D Lead: Tom Bardwell
2D Artists: John McIntosh, Molly Intersimone
3D Artists: Incheol Jeong, Jimmy Gas, Alexandre Allain
Telecine: Company 3
Colorist: Tom Poole / Stefan Sonnenfeld
Producer: Clare Movshon
Music: Beacon Street Music
Composers: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Audio: Sound Lounge
Sound Engineer: Tom Jucarone