Back in February, Deadline heard from certain sources that Havas and Dos Equis would let the “Most Interesting Man in the World” go after a decade via an ad about Mars set to air during the Super Bowl.
That report wasn’t 100 percent accurate as the ad went live on YouTube today instead. But everything else is true. One other interesting twist: the spot will debut during tomorrow’s game between the Cavs and the Lakers, or the last time that Kobe and LeBron play each other. You know, epic goodbyes and all.
Here’s “Mission to Mars” courtesy of Havas New York.
Nice to see that they kept things modest. Low budget, not too much fanfare, et cetera.
As for The Man himself, don’t freak out just yet:
“Fans can rest assured that Dos Equis will reveal a new Most Interesting Man in the World in 2016, as this is not the end of the campaign, but an evolution.”
From the client’s VP of Marketing Andrew Katz:
“From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character. We know ‘The Most Interesting Man in the World’ will continue to endure and grow, as the character’s story is bigger than one individual.”
Oh, cool, so there will be a big reveal surrounding the actor who will play the role next. You know what, though? We’re left with quite a few questions.
First, why is he going to Mars? Was he inspired by Matt Damon, is he looking for the key to eternal life at age 77, or does he just think life on the Red Planet will simply be a little more interesting?
Also, does he realize what will eventually happen to him on Mars? Has he never seen Total Recall?
Something tells us we will not get answers to these pressing queries anytime soon. But starting next month, the client will be giving away the Man’s earthly possessions including “the tuxedo he wore to his last Masquerade, his Spanish guitar and matching mariachi suit, and even his astronaut suit from his 2010 stratosphere” to fans on DosEquis.com.
Some more interesting facts from the press release: “Dos Equis also recently conducted research which shows that 72% of men describe themselves as interesting today, but are not satisfied, as 83% of them want to live an even more interesting life.”
So a majority of men would describe themselves as “thirsty,” then.
For those who already miss the Man, there’s this 2011 New Yorker profile of the actor (he’s a Jewish guy who grew up in the Bronx) and the 3000+ tweets from this parody account.
He can speak Spanish in three different languages.
— Most Interesting Man (@thadosequisguy) October 25, 2013
Agency: Havas New York
Chief Executive Officer: Andrew Benett
Chief Creative Officer of the Americas: Toygar Bazarkaya
Chief Creative Officer of North America: Jason Peterson
Group ECD, Managing Director: Jason Musante
Executive Creative Director: Jim Hord
Group Creative Director: Keith Scott
Group Creative Director: Paul Johnson
Creative Director: Paul Fix
Associate Creative Director: Matthew Hock
Associate Creative Director: David Fredette
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Junior Talent Specialist: Amber Canyon
Global Chief Revenue Officer & Global Chief Marketing Officer: Matt Weiss
Group Account Director & Co-Head of Account Management: Chris Budden
Account Director: Jamie Sundheim
Account Supervisor: Wendy Hu
Account Executive: Jenny Maughan
Chief Strategy Officer, North America: Tim Maleeny
Brand & Digital Strategy Director: Maggie Gross
Senior Strategist: Stacey Kawahata
Director of Social Marketing: Larry Lac
Social Strategist: Rachel Korenstein
Social Coordinator: Katie Campo
Production Company: @radical.media
Director: Steve Miller
Director of Photography: Bryan Newman
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Editorial Company: Arcade Edit
Editor: Jeff Ferruzzo
Executive Producer: Sila Soyer
Post Production: The Mill
Chief Creative Officer NY: Angus Kneale
Creative Director / VFX Supervisor: Jeff Dates
2D Lead: Michael Smith
3D Lead: Tom Bardwell
Executive Producer: Verity Grantham
Producer: Clairellen Wallin
Colorist: Company 3
Colorist: Tom Poole
Music: Beacon Street Music
Composers: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Audio: Sound Lounge
Partner/Mixer: Tom Jucarone