The New Droid RAZR is Very Precious Cargo

By Kiran Aditham 

As the folks at McGarryBowen promised, their launch spot for Verizon/Motorola’s new and improved Droid RAZR was unveiled last night, and as you can see above, it’s basically an action flick condensed into 60 seconds. With director Noam Murro once again at the helm (he also was responsible for the “Slice” teaser as well as last year’s “Expedition“), this clip dubbed “Payload” shows what lengths one will go to in order to obtain the RAZR, with high-speed chases, bombs and all.

Sure, it’s not the flip RAZR phone we once remember using (and breaking on a few occasions), but hey, we can at least be appreciative that Motorola rekindled some nostalgia. Whether this spot, which was shot on the streets on San Francisco, will entice iPhone converts like yours truly go back to RAZR after all these years, though, remains up in the air. But we’re always suckers for action sequences such as these. The Droid RAZR hits shelves tomorrow, by the way. Credits after the jump.


Managing Partner/Executive Creative Director: Mark Koelfgen
Executive Creative Director: Russell Lambrecht
ACD/Copywriter: Laurence Gega
ACD/Art Director: Jason Slack
Head of Production: Roseanne Horn
Executive Producer: Drew Lippman
Assistant Producer: Jessica Gardner
Director of Music Production: Jerry Krenach
Music Producer: Jean Scofield

Production Company: Biscuit Filmworks, Los Angeles

Director: Noam Murro

Producer: Jay Veal

Director of Photography: Toby Irwin

Production Designer: Bruce McCloskey

Managing Director: Shawn Lacy

Executive Producer: Colleen O’Donnell

Editorial Company: Bikini Editorial

Editor: Avi Oron

Assistant Editor: Tiffany Chang

Executive Producer: Gina Pagano

Producer: Brad Wood

Visual Effects: Method

Senior Creative Director: Dan Glass

Senior Executive Producer: Gabby Gourrier