The Martin Agency Introduces ‘The Hopsons’ for Benjamin Moore

By Erik Oster 

The Martin Agency would like you to “Meet the Hopsons,” a family who live in a giant bouncy house.

The Hopsons fell in love with their neighborhood but, since all the houses have vinyl siding, they assumed they couldn’t paint theirs. Since they love color, this was a problem. The Hopsons came up with an unusual solution and decided to live in a giant bouncy house. And so begin the whacky adventures of “Meet the Hopsons.” At over two minutes the premise, which might have made for a fun 30-second spot, feels stretched far too thin, and it’s not until the last 30 seconds or so that the idea is tied to Benjamin Moore’s Revive paint for vinyl siding. Still, “Meet the Hopsons” is not entirely without some degree of quirky charm. It’s just hard to believe anyone would stick around long enough to see Benjamin Moore’s product presented as the solution. Stick around for credits after the jump.


Credits:Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Group Creative Director: Vanessa Fortier
Creative Director / Copywriter: Dave Gibson
Associate Creative Director / Art Director: Mauricio Mazzariol
Agency Executive Broadcast Producer: Christina Cairo
Business Affairs Manager: Mel Johnson
Senior Production Business Manager: Amy Trenz
Group Account Director: Rich Weinstein
Account Director: Allison Oxenreiter
Account Executive: Beau Brown
Project Manager: Ashley Covington
Group Planning Director: Matt Mattox
Sr. Strategic Planner: Kevin Rothermel
Production Company: Caviar
Director: Nick Jasenovec
Head of Production: Kelly Bowen
Executive Producer: Luke Ricci
Producer: Kali Erin Niemann
Editorial Company: Whitehouse
Editor: Heidi Black
Executive Producer: Kristin Branstetter
Animation & VFX: Eight VFX
Audio Post Company: Rainmaker
Engineer / Mixer: Jeff McManus