With spring finally here (although it doesn’t feel like it here in the Northeast at the moment) The Community launched new campaigns for Corona Extra and Corona Familiar.
The Corona Extra campaign focuses on friendship with a pair of spots , extending the friendship theme to a group of young men and women. “Make The Most” and “Share What Matters” both hinge on the phrase “saber vivir,” which means “know how to live.” They focus on a laid-back approach to enjoying life with friends, offering translations for such phrases as “group chat” and “followers” in “The language of Saber Vivir.”
A “Friends That Are Family” broadcast spot for Corona Familiar also emphasizes friendship. The 30-second spot focuses on “the guy that’s invited to all the parties.” As it turns out, he brings along all his friends, because he involves them in everything. The spot, which suffers a bit from an old-fashioned boys’ club vibe, concludes with the tagline, “When what happens to you happens to all, that’s Familiar.”
Credits:
Corona Familiar Team Credits
Agency: the community
Chief Creative Officers: Jose Molla and Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Directors: Silvio Caielli, Marcelo Padoca, and Fernando Reis
Sr. Copywriter: Rodrigo Gonzalez
Sr. Art Director: Cora Perez
VP of Integrated Production: Laurie Malaga
Producer: Lucia Riquelme
Account Director: Agustina Massa
Account Supervisor: Eric Jimenez
Account Coordinator: Jacqueline Aran and Rachel Startz
VP of Strategy: Andrew Speyer
Director of Strategy: Pablo Rosas
Sr. Strategist: Amilynn Soto
Manager of Creative Services: Maru Sokolowski
Production Company: Nunchaku
Director: Nicolas Kasakoff
Executive Producer: Leda Nasio
Unit Production Manager: Julian Castro and Fuad Abed
1st AD: Dafna Harrison and Paco Llaca
Director of Photography: Mischa Lluch, Gonzalo Amat, and Leonardo Hermo
Offline Editing House: The Makers Lab
Online Post House: The Makers Lab
Editor: Timothy Downing
Producer: Sharon Campos, Nadia Bowen, and Lucia Riquelme
Music House: Super Sonica
Composer: Antonio Pinto, David Bewssler, and Gabriel Ferreira
Producer: Marilia K Franco
Color Correction/VFX: CO3, Moving Forward
Executive Producer: Alexandra Lubrano
Colorist: Sofie Borup
VFX: Leo Lovera
Audio Mix: The Makers Lab, VaporPost
Producer: Sharon Campos, Nadia Bowen, and Andres Morales
Mixer/Engineer: Jeannine Guenther and Jose Toledo
Brand: Corona
Sr. VP & Chief Marketing Officer: Jim Sabia
VP, Brand Marketing: John Alvarado
Brand Director: Alex Schultz
Brand Manager: Katie Herrmann
Associate Brand Manager: Peter Sundry
Associate Brand Manager: Saul Trejo
Corona Extra Team Credits
Agency: the community
Chief Creative Officers: Jose Molla and Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Director:s Silvio Caielli and Federico Díaz
Sr. Copywriter: Rodrigo Gonzalez
Sr. Art Director: Cora Perez
VP of Integrated Production: Laurie Malaga
Sr. Producer: Julio Rangel
Producer: Lucia Riquelme
Account Director: Agustina Massa
Account Supervisor: Erika Rivera
Account Coordinator: Rachel Startz
Director of Strategy: Pablo Rosas
Manager of Creative Services: Maru Sokolowski
Production Company: Garage Films & Procine
Director: Albert Uria
Executive Producer: Fermin Vilanova
SPC/Executive Producer: Andres Silva
Unit Production Manager: Lorena Habichain
1st AD: Cris Trebotic
Director of Photography: Pablo Clemente
Offline Editing House: The Makers Lab
Online Post House: VaporPost
Editor: Tim Downing
Producer: Off-Nadia Bowen
Music House: Farias Production
Composer: Gustavo Farias
Producer: Gustavo Farias
Color Correction/VFX: CO3
Executive Producer: Alexandra Lubrano
Colorist: Sofie Borup
Audio Mix: The Makers Lab
Producer: Nadia Bowen
Mixer/Engineer: Jeannine Guenther
Brand: Corona
Sr. VP & Chief Marketing Officer: Jim Sabia
VP, Brand Marketing: John Alvarado
Brand Director, Marketing: Alex Schultz
Brand Manager, Marketing: Susie Robberson
Associate Brand Manager, Marketing: Luisa Calderon