Campari Selects Grey London as Global Lead Agency for Bulldog Gin

By Erik Oster 

Campari Group selected Grey London as lead agency for its Bulldog Gin brand globally, following a review.

The assignment encompasses strategy, creative, PR, and social media duties for the brand globally. Campari Group acquired formerly-independent Bulldog Gin for a around $58 million a little over a year.

“This is exactly the kind of work we want to be making for our clients. Integrated, innovative and global; we can’t wait for our first campaign to hit consumers and see the reaction,” Grey London CEO Leo Rayman said in a statement.


Grey London’s first work for the brand is expected later this year.

Back in another November, source claimed that Campari had reached out to creative agencies regarding creative for its Skyy Vodka brand.