Alcohol companies have selected some new agencies.
Patrón Spirits has gotten a little closer to The Richards Group of Dallas. The shop is now the AOR for Ultimat, a Polish vodka, which Patrón recently acquired. Richards is already running Patrón tequila. Ultimat is an ultra-premium vodka crafted from a blend of three different vodkas — potato, wheat and rye (the only vodka on the market that combines all three).
Miller Brewing moved the creative assignment for Miller Chill beer to Saatchi & Saatchi, New York fromY&R, Chicago. Chill has achieved a 0.3% market share and is charging Saatchi with getting that number up to 0.5% by the end of 2008. We’ve never heard of the stuff, so a little advertising should go a long way, but did you know that Miller Chill is chilltastic? Apparently, so. Check the video above for more details.