TBWA Conquers ‘Muddy Road’ for Nissan Rogue

By Erik Oster 

TBWA Toronto conquers a “Muddy Road” in its latest spot for Nissan, which sees the Nissan Rogue overcoming some downright monstrous weather conditions.

The spot opens on am SUV stuck in a giant mud puddle. As the driver turns around, he sees the mud morphing into a kind of mud monster (thanks to some CGI). Luckily for the driver, a man driving a Nissan Rogue comes to his rescue, vanquishing the mud beast in the process. The ad presents this (pretty ridiculous) scenario without any aid from dialogue or voiceover, closing by informing viewers of the Rogue’s Nissan Intuitive AWD System before the tagline, “#ConquerAllConditions.” As overblown as the narrative may be, it does function as a visualization of the tagline, while pumping up the vehicle’s AWD system (for better or worse) to mythic proportions.



Advertising Agency: TBWA, Toronto, Canada
Executive Creative Director: Allen Oke
Creative Directors: Rodger Eyre, Gerald Kugler
Associate Creative Director: Susie Lee
Copywriters: Jonah Flynn, Luke Skinner
Art Director: Susie Lee, Ryan Speziale
Head of Broadcast: Nadya MacNeil
Account Supervisor: Christine Rowe
Production House: Radke
Director: Leigh Marling
DP: Chris Soos
Executive Producer: Scott Mackenzie
Line Producer: Andrew Graham
Editing: Saints Editorial
Executive Producer: Tory Osler
Editor: Mark Paiva
Assistant: Red Barbaza
Post Production/VFX: MPC
Executive Producer: Camila De Biaggi
Producer: Jess Pierik
VFX Supervisors: Vicky Osborn, Mikael Pettersson
CG Lead: Vicky Osborn
Flame/2D Lead: Rob Walker
Audio House: Eggplant Collective
Head of Production: Nicola Treadgold
Director / Audio Producer: Adam Damelin
Engineer: Nathan Handy