View Post What The?? GumGum Uses Sex to Sell In-Image Advertising, Lowers IQ in Process By Erik Oster on Sep. 20, 2013 - 11:01 AM Advertisers use sex to sell products all the time, so why not use sex to sell the idea of in-image advertising? Right, guys? Guys? At least that’s the idea behind GumGum’s painful promo for their in-image advertising platform. ...
View Post Op-Eds | Sports Op-Ed: How to Buy the Super Bowl for Under $3.5 Million By Kiran Aditham on Jan. 23, 2013 - 2:40 PM Though our interest has waned a tad considering that none of our teams actually made the cut, there is as always plenty of anticipation for the marketing bonanza–er, sorry, NFL football championship–that is the Super B ...