View Post Campaigns CP+B Provides ‘#Maythe4thBeWithYou’ Soundtrack for Kraft By Erik Oster on May. 4, 2015 - 1:07 PM The agency provided an official soundtrack to Star Wars Day for Kraft.
View Post Ad Biz | Agencies | People McCann Adds Pair of Global ECDs By Erik Oster on Jun. 5, 2014 - 1:21 PM Today McCann announced the addition of James Dawson-Hollis and Bill Wright as global executive creative directors, strengthening the leadership team under global creative chairman Rob Reilly. Dawson-Hollis and Wright join McCann f ...
View Post Ad Biz | Agencies | Brands | Campaigns CP+B Parlays Macaroni Art App into 12×12 Mural Featuring Ted Williams By Kiran Aditham on Dec. 12, 2012 - 3:15 PM In our honest opinion, it seems that the folks at CP+B are unleashing most of their creative prowess when it comes to work for Kraft Mac ‘n Cheese, following up efforts including “Mac & Jinx” and a Twitter-in ...
Agencies | Brands | Social Media Kraft Unleashes Ted ‘Golden Voice’ Williams on Valentine’s Day By Bob Marshall on Feb. 13, 2012 - 11:21 AM It’s hard to believe that it’s already been over a year since Ted Williams, the homeless man with the “golden voice,” captured the collective heart of the internet. It’s also nice to see that CP+B and ...
Agencies | Campaigns Kraft Mac & Cheese Theft Warrants a Child’s Revenge By Kiran Aditham on May. 12, 2011 - 3:24 PM Well, at least Crispin Porter + Bogusky is keeping it real by keeping the VO work of once again-rehabbing Ted Williams intact in this latest round of spots for Kraft Mac & Cheese. This time, the concept is “Noodle Theft& ...
Campaigns | People ‘Golden Voice’ Guy’s Kraft Ad Makes its Debut By Kiran Aditham on Jan. 7, 2011 - 3:11 PM Talk about quick turnaround. Just a day after it was announced that Kraft hired Ted Williams, aka “Golden Voice,” to do VO work on Crispin-created spots for the Mac n’ Cheese line, one of the ads has already been ...
Ad Biz Thursday Odds and Ends By Kiran Aditham on Jan. 6, 2011 - 4:21 PM -As part of its brand overhaul, Chevys Fresh Mex tapped three Bay Area agencies for marketing duties. link -Toronto agency John St.’s AOTY shortlist video submission is pure awesome. link -Machete himself, Danny Trejo, stars ...