Agencies | Brands | Campaigns | TV DFCB, Kmart Continue to Make Puns, Offer ‘Big Gas Savings’ By Bob Marshall on May. 23, 2013 - 12:02 PM When DraftFCB and Kmart released their spot “Ship My Pants” last month, it was lauded far and wide as shot of adrenaline for both the retail brand and the Chicago office of the agency. Sure, it was silly, considering t ...
Brands | Campaigns Microsoft Advertising, twofifteenmccann Talk to Unlikely Visionaries By Ella Riley-Adams on Jun. 27, 2012 - 3:30 PM Tapping into kids’ insight is no new tactic, but who can fault an agency for once again asking wide-eyed young “visionaries” to inspire the future? Kids are so charmingly stuttering, so clearly genuine, that they bring a per ...
Agencies | Brands | People Criss Angel Reveals Microwaveable Popcorn Bowl By Bob Marshall on May. 6, 2011 - 10:34 AM Not content with the current state of popcorn, the best-selling gourmet popcorn brand in America, Orville Redenbacher’s, is introducing the microwaveable bag/bowl hybrid. That’s right. No longer will you feel bad about ...
Agencies | Campaigns | TV 180LA Salutes Rock Balladry/R&B in Sony Promo By Inocul8tor on Nov. 5, 2010 - 1:39 PM To create awareness and excitement for Sony’s new in-dash A/V navigation systems with TomTom technology, 180LA brings us a digital campaign that includes two music videos (one rock-themed, seen above, and another R&B-based a ...
