Microsoft Advertising, twofifteenmccann Talk to Unlikely Visionaries

By Ella Riley-Adams 

Tapping into kids’ insight is no new tactic, but who can fault an agency for once again asking wide-eyed young “visionaries” to inspire the future? Kids are so charmingly stuttering, so clearly genuine, that they bring a persuasive power to any cause. San Francisco’s twofifteenmccann’s latest work for Microsoft Advertising is no exception.

The agency debuted this film at Cannes last week. Backed by uplifting piano notes, a handful of children talk about their visions for technological innovation, including smart refrigerators (“…Pizza! It’d be like, ‘whooosh!’”) and virtual dressing rooms (for ninja outfits in particular). As each child recounts their vision, an animated prototype of the technology floats next to them.


As hopeful as this ad is, there inevitably comes a point when kids stop thinking quite so big, and instead adopt trademark adult cynicism. Let’s hope Microsoft Advertising really can activate child-like wonder and imagination as they do their work. Many of these kids’ ideas are already on their way—what will they (adults and children) think of next?

Credits after the jump.

Agency: twofifteenmccann

Chief Creative Officer: Scott Duchon

Associate Creative Director: Tim Stier

Senior Copywriter: Quentin Shuldiner

Director of Integrated Production: Tom Wright

Senior Producer: Mai Huynh

Associate Producer: Katie Mitchell

Account Director: Zach Rubin

Account Executive: Lauren Mizrahi

Business Affairs Director: MaryBeth Barney

Production Company: BobIndustries

Director: Harry Cocciolo

Executive Producers: T.K. Knowles, John O’Grady, Chuck Ryant

Line Producer: Melissa Murphy

DP: Jim Frohna

Editorial Company: Beast Editorial

Editor: Doug Walker

Editorial Assistant: Blake Bogosian

Editorial Executive Producer: Jon Ettinger

Color: Beast Editorial

Colorist: Dave Burghardt

Music: Original Music by Human

Mix: M Squared Productions

Mixer: Mark Pitchford

Audio Producer: Oyuki Lopez

Infographics: Lifelong Friendship Society

Executive Producer: Dan Sormani

Producer: Brandon Del Nero