Brands | Campaigns IKEA’s UK ‘Brand Revitalization’ Begins Through the Eyes of a Child By Kiran Aditham on Oct. 19, 2012 - 10:50 AM On a gloomy New York morning, this new effort from Mother for IKEA adds a little pep to our step. The spot, dubbed “Playin’ With My Friends,” kicks off what is being touted as a new brand strategy in the U.K. and ...