View Post Agencies | Campaigns FCB West, MJZ Tell Levi’s Fans to Get Personal (But Not Boring) By Patrick Coffee on Jul. 16, 2014 - 11:13 AM The latest spot for Levi’s, created by FCB West/The House Worldwide and MJZ, imagines a personal relationship between each pair of denim pants and its owner. Every pair tells a story, see…and all the jeans ask of you, ...
View Post Agencies | Brands | Campaigns | Digital | TV W+K, Maxwell House Shoot for Good, Not Great By Erik Oster on Apr. 16, 2014 - 11:44 AM In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Max ...
Brands | Campaigns Apparently, Gen X/Y Hyundai-Driving Parents ‘Don’t Tell’ By Ella Riley-Adams on Oct. 3, 2012 - 9:34 AM Step aside, Saatchi LA and your Toyota “Swagger Waggon,” Innocean has created its own sect of hip, kid-toting, SUV-driving couples called, wait for it, “alternadults.” The agency’s latest spot for ...
Campaigns Hyundai Rolls Out ‘Anachronistic’ Hybrid By Bob Marshall on Jan. 27, 2011 - 9:21 AM Remember those huge cellphones? There was one point (maybe after watching Zoolander or something) that I thought phones would just keep getting smaller and smaller. Then I got an HTC Evo for Christmas, and wow, that thing is giant ...
