Agencies | Brands | TV ESPN Honors Idiotic Sports Betting By Bob Marshall on Jan. 5, 2012 - 12:55 PM It’s been a while since we’ve seen a great ESPN spot from W+K, hasn’t it? Don’t get me wrong, I got a few good chuckles in while watching last year’s “Jumbotron Marriage Proposal.” But, I ...
Agencies | Brands | Campaigns Heineken Indicates When Handlebar Moustaches are Appropriate By Bob Marshall on Jul. 18, 2011 - 12:06 PM “The Handlebar Moustache” is Heineken’s and W+K NY’s sequel to “The Snakeskin Jacket,” and like its predecessor, it takes a look a when certain bold fashion statements are appropriate. Of course ...
Agencies | People Y&R New York Welcomes New CCO By Kiran Aditham on Apr. 21, 2011 - 11:51 AM Now that the Ian Reichenthal/Scott Vitrone era is over, Y&R New York has found a new creative leader in Jim Elliott, who will be joining the agency as chief creative officer. Elliott arrives from Goodby, Silverstein & Pa ...
Agencies | People Gerry Graf Lures Old Spice Creative Away from W+K By Kiran Aditham on Apr. 5, 2011 - 11:26 AM Gerry Graf’s New York-based start-up, Barton F. Graf9000, LLC, which the former Saatchi & Saatchi CCO launched last fall, has found a new ECD in Eric Kallman, the award-winning copywriter of Old Spice’s “The ...
Ad Biz | Campaigns MTV, Y&R Team Up to Raise Awareness About Human Trafficking By Bob Marshall on Feb. 15, 2011 - 2:00 PM In an effort to help combat human trafficking, Y&R NY and MTV EXIT (End Exploitation and Trafficking) produced the above video, titled “Planet Better.” The video is premiering today (probably as it wasn’t the ...
Agencies | People Vitrone, Reichenthal Head Back to W+K By Kiran Aditham on Feb. 14, 2011 - 8:38 AM It didn’t take long for former Y&R New York creative leads Scott Vitrone and Ian Reichenthal to regain their footing. Just days after it was announced that they were out at the aforementioned agency, the pair has now mov ...
Agencies | People Vitrone, Reichenthal Out at Y&R By Kiran Aditham on Feb. 11, 2011 - 5:05 PM After nearly three years spent as day-to-day creative leaders at Y&R New York, the duo of Scott Vitrone and Ian Reichenthal (l-r), who last held the title of co-CCOs (well, at least according to the Y&R site–we’ ...
Campaigns LG Wreaks Havoc in Toyland By Michael Musco on Dec. 3, 2010 - 12:59 PM Taking a cue from Jaws, Y&R New York sets the scene in this spot for the LG Kompressor Elite vacuum cleaner. Everything is all fine and dandy, as all the toys are enjoying a day at the carpet until a couple gets separated from ...
Agencies | Digital | Politics Y&R Fights Arizona Racial Profiling with Some of Their Own By Bob Marshall on Dec. 1, 2010 - 12:44 PM In April, Arizona Governor Jan Brewer signed SB1070 into law, making “looking like an illegal immigrant” a searchable offense in her state. Despite drawing nationwide criticism for approving the controversial, racist l ...
Agencies | Campaigns Y&R, NHL Done Asking Questions By Bob Marshall on Oct. 28, 2010 - 8:45 AM It’s been quite an offseason for Washington Capitals captain and three-time Ted Lindsay award-winner, Alex Ovechkin. After the #1-ranked Capitals were upset in the first round of the playoffs, Ovechkin had to watch as the Ch ...