MTV, Y&R Team Up to Raise Awareness About Human Trafficking

By Bob Marshall 

In an effort to help combat human trafficking, Y&R NY and MTV EXIT (End Exploitation and Trafficking) produced the above video, titled “Planet Better.” The video is premiering today (probably as it wasn’t the most uplifting Valentine’s Day fodder) across MTV properties and will be available to purchase from the iTunes store. The touching clip follows a young girl who moves across borders for love, only to be sold into the sex trade before MTV gives its viewers worldwide human trafficking statistics and information about how they can help.

Lending their talents to the project are media/advertising music collective Black Iris and their friend Bethany Cosentino of the band Best Coast. Together, they recorded the song “When Will I Find Love?,” which Black Iris wrote specifically for this project. All proceeds from iTunes downloads of the songs will go directly to organizations for people working to rescue and rehabilitate victims of human trafficking.


“Human trafficking, especially of young women for sexual exploitation, is a crime which violates basic human rights; rights to freedom, equality and dignity. MTV’s unique global network can support and promote these rights.” says MTV International’s SVP, social responsibility George Arnold in a statement. “‘When Will I Feel Love’ is a powerful video, and a powerful way to reach out and raise awareness among young people, across borders and language barriers,”

Credits follow after the jump.

Agency: Young & Rubicam New York

Executive Creative Director: Scott Vitrone
Executive Creative Director: Ian Reichenthal
Creative Director : Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter

Agency Producer: Tennille Teague

Production Company: Paranoid
Director: Edouard Salier
Executive Producer: Claude Letessier
Head of Post Production: Guillaume Raffi

Music: Black Iris featuring Bethany Cosentino
Lyrics: Black Iris