View Post Agencies | Brands | Campaigns | TV | What The?? W+K Sings ‘Dadsong’ for Old Spice By Erik Oster on Nov. 24, 2014 - 11:25 AM W+K has a new spot for Old Spice’s “#SmellcometoManhood” campaign entitled “Dadsong,” a follow-up to to the goofy musical “Momsong,” in which mothers lament Old Spice turning their sons in ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K Asks You to ‘Choose Your Winter’ for Nike By Erik Oster on Nov. 17, 2014 - 10:58 AM W+K Portland launched a campaign for Nike’s Hyperwarm line with the 60-second broadcast spot “Choose Your Winter.” The spot enlists an unexpected guest for the brand in Chris O’Dowd (who you probably remem ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV | What The?? W+K Portland Launches ‘Never Finished’ for Nike, Starring Richard Sherman By Erik Oster on Sep. 25, 2014 - 12:23 PM W+K Portland got Richard Sherman to star in its new spot “Never Finished” for Nike, following on the heels of Sherman’s recent appearances for Neff earlier this month and Campbell’s in August. The new spot ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K Portland Declares Kevin Durant ‘The Baddest’ for Nike By Erik Oster on Jul. 30, 2014 - 1:30 PM “I don’t want to talk about who’s the best. I want to talk about who’s the baddest,” says Dick Gregory, while chilling at a basketball court at the beginning of W+K Portland’s new spot for Nike, ...
View Post Agencies | Brands | Campaigns | Sports Nike, Foot Locker, W+K Introduce Kevin ‘Kevin’ Durant By Jordan Teicher on Aug. 20, 2013 - 8:35 AM Hot Sauce. Skip to My Lou. Main Event. Kevin. The park league nickname has always been a valued tradition in the realm of streetball, meaningful monikers passed down from the basketball gods that can become legend, a la Dr. J or P ...
View Post Ad Biz Friday Odds and Ends By Kiran Aditham on Jun. 28, 2013 - 4:32 PM -W+K Portland, Nike Basketball and Kevin Durant tell us why “Summer Is Serious” (above, credits after the jump). -Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this ti ...
Campaigns | People | What The?? Jordan Knight Lands New Gig as Old Navy Crooner By Kiran Aditham on Jun. 20, 2012 - 12:26 PM My, how the mighty have fallen. Well, not really, considering New Kids on the Block (or NKOTB in their later, mature years) had their heyday over two decades ago. Anyhow, one of the group’s main former pop idols, Jordan Knig ...