View Post Agencies | Brands | Campaigns | Sports | TV W+K NY, Rudy Hype College Football Playoffs for ESPN By Erik Oster on Jul. 14, 2014 - 12:26 PM Sean Astin reprises his role as Rudy in a new spot W+K New York created to hype the new college football playoff format for ESPN. In the spot, Astin apes his inspirational speech from Rudy, this time riling up the locker room with ...