View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People | Social Media Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors By Bob Marshall on Jul. 25, 2013 - 3:56 PM About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace an ...
View Post Agencies | Brands | Campaigns | TV Pereira & O’Dell Reveals the Strange Lives of Scrabble Tiles By Bob Marshall on Nov. 16, 2012 - 12:32 PM It’s always refreshing to see a TV spot that breaks the mold of how a certain type of product can be marketed. Not that I’m saying Pereira O’Dell and prodco Biscuit Filmworks’ newest campaign for Scrabble i ...
Brands | Campaigns Branded Film ‘The Beauty Inside’ Combines Star Power, Social Media By Ella Riley-Adams on Jul. 25, 2012 - 11:15 AM To promote the Ultrabook, Toshiba and Intel have partnered to create a new “social movie,” a film that blurs the lines between web series, traditional feature film, and social media-driven interaction. “The Beauty Inside” ...