Agencies | Brands | TV McDonald’s, Arnold Deliver the ‘Egg McMuffin’ of Taglines By Bob Marshall on Jan. 11, 2012 - 11:26 AM Upon viewing the above spot from Arnold Worldwide for McDonald’s, you probably scoffed at the idea of the “Egg McMuffin of” catching on as a widespread euphemism for “the best.” Either that, or you st ...
Agencies | Brands McRib is Back, Alright! By Bob Marshall on Oct. 24, 2011 - 12:00 PM Disclaimer: We were given the above spot from Arnold Worldwide on April 1, though were kindly asked to take it down as it was sent to us “in error” (which explains some of the older comments). As it turns out, the McRi ...