View Post Agencies | Campaigns Fallon, Arby’s Confirm Suspicions: ‘We HAVE the Meats’ By Patrick Coffee on Jul. 28, 2014 - 11:30 AM Today brings the debut of the first national campaign created by Fallon Worldwide for Arby’s since the roast-beef chain named its new AOR back in January. The release frames the campaign as “a new meat-forward experi ...
View Post Agencies | Brands | Campaigns Samsung Galaxy S4: Great for Confused, Tired Young Dads By Ella Riley-Adams on Jun. 5, 2013 - 11:16 AM Sure, 72andSunny and Samsung have had some fun comparing the latter’s smartphones to Apple’s in recent years, but in the last several months, it seems like the brand’s finally getting over their complex and showcasin ...
View Post Brands | Campaigns | People Samsung Bombards Oscars, Complete with Tim Burton-Starring Spot By Kiran Aditham on Feb. 25, 2013 - 10:39 AM Now that the fictional game, “Unicorn Apocalypse,” created by 72andSunny in its ongoing campaign to promote Samsung Galaxy has come to fruition, where else to turn but the movie version and a pitch to the one and only ...
View Post Brands | Campaigns | Digital | TV Samsung Tells a Meandering Tale About Unicorns, Business Things By Bob Marshall on Jan. 23, 2013 - 3:24 PM Hey, look! It’s that dude who was on 30 Rock for a few seasons before they realized his character was totally worthless. This guy. Man, has that dude fallen on hard times or what? Let’s all hope he gets back on his fee ...
Brands | Campaigns | People K-Swiss Campaign Writer Gets ‘Eastbound & Down’ Gig By Kiran Aditham on Jul. 13, 2011 - 2:25 PM So, by now, we’re sure most of you are aware of the 72andSunny-created Kenny Powers/K-Swiss campaign that’s been lighting up the interwebs. Well, the campaign, which officially launches tonight during the ESPY’s ...