Samsung Bombards Oscars, Complete with Tim Burton-Starring Spot

By Kiran Aditham 

Now that the fictional game, “Unicorn Apocalypse,” created by 72andSunny in its ongoing campaign to promote Samsung Galaxy has come to fruition, where else to turn but the movie version and a pitch to the one and only Tim Burton. The writer/director takes center stage amongst the sea of geeky, Galaxy-addled developers and comes up with his own standard oddball concepts for where to take “Unicorn” next in this clip called, aptly enough, “Meeting with Tim Burton.”

The 90-second clip was just one of several Samsung ad placements during last nights Oscars broadcast (guess they saved up their Super Bowl budget for this) that told the tale of the evolution of the honestly (and perhaps deliberately) terrible-sounding faux-game. Still, the most recent installments like the one below where the creatives meet the account folks add a decent amount of smirk and snark to balance the scales. Credits after the jump.

Agency: 72andSunny
CEO: John Boiler
ECD: Jason Norcross
CD: Matt Heath
CD: Barton Corley
Senior Designer: Allison Hayes
Writer: Jack Jensen
Director of Film Production: Sam Baerwald
Senior Film Producer: Angelo Mazzamuto
Senior Film Producer: Erin Goodsell
Production Company.: Epoch Films
Director: Michael Downing
Executive Producer: Jerry Solomon
Executive Producer: John Duffin
Producer: Eric Sedorovitz
Editorial: Arcade Edit
Editorial: Will Hasell
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Kirsten Thon-Webb
Assistant Editor: Luc Giddens
VFX: Mission Studios
Telecine: The Mill, Los Angeles
Music: South Music
Sound Design: Barking Owl
Mix Company: Play Studios