Campaigns Fast-Talking Former FedEx Pitchman Returns for JetBlue By Kiran Aditham on Apr. 18, 2011 - 8:44 AM It’s been just over 30 years to the day that the world was introduced to John Moschitta, whose rapid-fire delivery in award-winning ads for FedEx as well as Micro Machines among others made him one of the most memorable pitc ...
Campaigns | TV Mullen, Psyop Somehow Make Yogurt Look Visceral, Sexy By Michael Musco on Mar. 2, 2011 - 12:03 PM Mullen has debuted its first creative effort for its new client, Greek yogurt brand FAGE, and suffice to say, this isn’t your average Dannon, Yoplait or Activia spot. The campaign has been dubbed “Plain Extraordinary&# ...
Agencies | People Wenneker Takes Over as CCO at Mullen By Kiran Aditham on Nov. 17, 2010 - 2:35 PM Mullen’s Boston office announced a major leadership change as Mark Wenneker, who originally joined the agency in early 2008 as ECD, has been promoted to chief creative officer. Wenneker takes over for Edward Boches, who held ...
Agencies | Campaigns JetBlue Aims to Put People First in Latest Campaign By Michael Musco on Oct. 15, 2010 - 2:23 PM Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver ...