JetBlue Aims to Put People First in Latest Campaign

By Michael Musco 

Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how  little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.

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Alex Leikikh –    Managing Partner, Director of Account Service
Michael Craig –   SVP, Group Account Director
Jess Zdenek –  Account Supervisor
Michelle Feeley –  Senior Account Executive
Laura Tubbs –   Account Executive
Laura Lozano –  Assistant Account Executive

Julie Coulton –  SVP, Director of Digital Media
Marissa Maltese Curcuru –   Media Supervisor
Allan Apjohn –  Media Planner
Katie Thompson –   Associate Director Digital Media
Tracy Barahona –  Senior Digital Media Planner
Maureen Mangan –   Digital Media Supervisor
Nick Holmes –  Digital Media Planner
Maddy Reavey –  Assistant Digital Media Planner

Dinesh Gopinath –   EVP, Director of Strategic Analytics
Sarah Hing –   VP, Strategic Analytics
Gina Sverdlov –  Senior Strategic Analyst
Dan Goldstein –   Senior Strategic Analyst

Mark Wenneker –   Managing Partner, Executive Creative Director
Tim Vaccarino –   SVP, Group Creative Director
Dave Weist –   SVP, Group Creative Director
Jamie Ferreira –   SVP, Digital Creation
Jesse Blatz –   VP, Associate Creative Director
Dustin Johnson –   VP, Creative Media Integration
Brian Leech –  Senior Art Director
Scott Slagsvol –   Senior Art Director
Tim O’Malley –   Senior Art Director
Ted Jendrysik –   Associate Creative Director
Allison Rude –   Senior Copywriter
Adam Hook –  Copywriter
Elena Romeu –  Junior Copywriter

Steve Haroutunian – VP,Digiral Production Manager
Joe Tomaino –   Junior Flash Developer

Kristine Ring –   Senior Production Manager
Christina Baran –   Project Management Supervisor
Meghan Ingram –   Senior Project Manager
Cindy Kao –   Interactive producer

Christian Madden –   SVP, Director of Digital Production
Bob Hunter –  VP, Computer Graphics & Studio Manager49
Nick Minieri –   Senior Computer Artist
Julie Sforza –   Senior Computer Artist
Bill Noble –  Freelance Computer Artist

Kalley Jolly –   Account Director, Public Relations/Social Influence
Jaclyn Bailey –   Senior Account Executive
Stuart Foster –   Social Strategist

Liza Near –   SVP, Executive Director Integrated Production
Zeke Bowman –   SVP, Executive Producer
Jamee Sheehy –   Producer/Editorial
Jess Pearson –   VP, Senior Video Editor
Maura McGrath –   Assistant Editor
Robyn Rhodes –   Animator

Associate Planning Director – Steven Chamberlain

Smuggler (Production Company)
Henry-Alex Rubin –   Director
Patrick Milling Smith –  Executive Producer/Partner
Brian Carmody –   Executive Producer/Partner
Lisa Rich –   Executive Producer/COO
Allison Kunzman –   Executive Producer
Laura Thoel –   Executive Producer/HOP
Drew Santarsiero –   Producer

PS260 (Editoral)
JJ Lask –   Editor
Maury Loeb –  Editor
Laura Patterson –   Producer