View Post Brands | Campaigns Meineke Rebrands With Help from Pitch, Robby Novak By Erik Oster on Sep. 12, 2013 - 11:41 AM For their first rebranding effort in 40 years, Meineke has enlisted the help of YouTube sensation Robby Novak, better known as “Kid President.” Novak is cast as Meineke’s “Kid Mechanic” for the new campaign “Drive A Li ...