View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Celebrates Arrival of College Football Playoffs for ESPN By Erik Oster on Dec. 16, 2014 - 12:53 PM W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign &# ...
View Post Agencies | Brands | Campaigns | TV GSD&M Targets Wedding Season for Southwest Airlines By Erik Oster on Oct. 24, 2014 - 1:04 PM GSD&M is launching its fall campaign for Southwest Airlines with a new spot, entitled “Wedding,” which debuts this Sunday during NFL programming. The ad touts Southwest Airlines as the perfect partner for wedding s ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV TBWA\Chiat\Day Sends Off Yankees Captain for Gatorade By Erik Oster on Sep. 18, 2014 - 10:46 AM TBWA\Chiat\Day bids adieu to Yankees captain (and regular starting shortstop since 1996) Derek Jeter in a 90-second send-off spot for Gatorade, an MLB sponsor since 1990. While there has been no shortage of fanfare surrounding Jet ...
View Post Agencies | Brands | Campaigns | TV Havas Taps Former College Football Stars for DISH Network By Erik Oster on Aug. 4, 2014 - 3:51 PM Havas Worldwide Chicago tapped former college football stars Matt Leinart, Heath Shuler and Brian Bosworth in their latest spot for DISH Network, promoting the DISH Anywhere app. Also featuring the kangaroo mascots that just refus ...
View Post Ad Biz | Campaigns Check Out Twofifteenmccann’s Cinematic Campaign for Xbox One Exclusive ‘Ryse: Son of Rome’ By Erik Oster on Nov. 15, 2013 - 5:09 PM Ryse: Son of Rome “Path of Vengeance” from H.K. McCANN on Vimeo. Twofifteenmccann’s new campaign for Xbox One exclusive “Ryse: Son of Rome” is cinematic in approach and scope. At the heart of the camp ...