View Post Ad Biz | People | Sports Sonic Signs Kevin Durant in Brand’s First Sports Endorsement Deal By Erik Oster on Nov. 20, 2014 - 12:38 PM Sonic has signed a multi-year endorsement deal with Oklahoma City Thunder forward Kevin Durant, the brand’s first sports endorsement deal, Adweek reports. As part of the deal, Durant will star alongside Sonic’s “ ...
View Post Agencies | Brands | Campaigns | Digital | Sports jimwalkerseattle and Kevin Durant Drink Sparkling Ice By Erik Oster on Nov. 5, 2014 - 11:04 AM Kevin Durant stars in a new digital and outdoor campaign for Talking Rain’s sparkling water brand Sparkling Ice from agency jimwalkerseattle. In the 60-second online spot, Durant is shown arriving in Seattle, shooting hoops, ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K Portland Declares Kevin Durant ‘The Baddest’ for Nike By Erik Oster on Jul. 30, 2014 - 1:30 PM “I don’t want to talk about who’s the best. I want to talk about who’s the baddest,” says Dick Gregory, while chilling at a basketball court at the beginning of W+K Portland’s new spot for Nike, ...
View Post Agencies | Campaigns | Sports Goodby Silverstein & Partners Ring in Holiday Season with ‘Jingle Hoops’ for NBA By Erik Oster on Nov. 14, 2013 - 3:08 PM Last year, Goodby Silverstein & Partners celebrated the holidays with their “BIG: Color” spot for the NBA, which they sometimes refer to as “Carol of the Balls” (sounds a bit gross to me.) Following on ...
View Post Brands | Campaigns | Sports LeBron James Drops a New, Nearly Hour-Long Training Video for Powerade By Jordan Teicher on Oct. 18, 2013 - 2:22 PM Naming your own training regiment LeBrontime might cause some people to shake their heads, but when the best basketball player in the world offers a window into his personal workout routines, it’s easy to overlook the title. ...
View Post Agencies | Brands | Campaigns | Sports Nike, Foot Locker, W+K Introduce Kevin ‘Kevin’ Durant By Jordan Teicher on Aug. 20, 2013 - 8:35 AM Hot Sauce. Skip to My Lou. Main Event. Kevin. The park league nickname has always been a valued tradition in the realm of streetball, meaningful monikers passed down from the basketball gods that can become legend, a la Dr. J or P ...
View Post Ad Biz Friday Odds and Ends By Kiran Aditham on Jun. 28, 2013 - 4:32 PM -W+K Portland, Nike Basketball and Kevin Durant tell us why “Summer Is Serious” (above, credits after the jump). -Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this ti ...
View Post Agencies | Brands | Campaigns | Op-Eds Kevin Durant Seduced By Villain’s Role By Jordan Teicher on Feb. 22, 2013 - 8:37 AM Kevin Durant used to be nice, but not anymore. At some point this season, the second-best player in the NBA stopped being the silent choirboy fans respected, and Nike and Wieden+Kennedy anticipated the change for their recent “K ...
Ad Biz Thursday Odds and Ends By Kiran Aditham on May. 24, 2012 - 4:29 PM -So, who’s the most paid ad exec? link -Production company Caviar added director Alex Stapleton to its roster. -How’s about a nice long rant about advertising and religion? link -Oklahoma City Thunder star Kevin Durant ...
Brands | Campaigns | People Without Further Ado, Here’s Pepsi Max’s ‘Uncle Drew’ By Kiran Aditham on May. 21, 2012 - 2:02 PM A couple of tipsters were raving to us over the weekend about this new, five-minute ditty from The Marketing Arm for PepsiMax, which has garnered nearly 1.3 million views since its Friday debut. So, what happens when a college-tur ...