Goodby Silverstein & Partners Ring in Holiday Season with ‘Jingle Hoops’ for NBA

By Erik Oster 

Last year, Goodby Silverstein & Partners celebrated the holidays with their “BIG: Color” spot for the NBA, which they sometimes refer to as “Carol of the Balls” (sounds a bit gross to me.) Following on the success of that spot, the agency has put together another NBA Christmas carol for hoops fans, this time taking on the ubiquitous Christmas song known variously as “Jingle Bells” and “One-Horse Open Sleigh.”

The spot, “Jingle Hoops,” (the folks over at Goodby are undoubtedly referring to it as “Jingle Balls”) features five of today’s biggest NBA stars — Derrick Rose, Kevin Durant, Stephen Curry, James Harden, Steve Nash and LeBron James — wearing Special Edition Christmas Day Uniforms and shooting hoops rigged with jingle bells, to a certain famous Christmas tune. Since the song normally ends with a shout of “Hey,” they had LeBron finish things out with an enthusiastic dunk. It’s a simple idea, well executed (personally I think they did a better job than with “Carol of the Bells” last year), that I imagine most NBA fans can appreciate.


Personally, I think it’s a bit early for Christmas/holiday stuff (Can we please wait until Thanksgiving?), but that’s a losing argument since the entire world has decided that November 1st (and sometimes earlier) is the proper time to start the winter holiday onslaught. Given that, the song choice is kind of appropriate, since “One-Horse Open Sleigh” was originally composed for Thanksgiving.

The Special Edition Christmas Day Uniforms are part of the Adidas Winter Court collection and will be worn by NBA players exclusively during Christmas Day games. Interested parties can purchase the uniforms online at the NBA store. Credits after the jump.Credits:

AGENCY: Goodby Silverstein & Partners

Executive Creative Director: Jeff Goodby

Creative Director: Nick Klinkert

Creative Director: Adam Reeves

Associate Creative Director/Copywriter: Rus Chao

Associate Creative Director/Art Director: Kevin Koller

Producer: Benton Roman

Executive Producer: Tod Puckett

Director of Broadcast Production: Cindy Fluitt

Account Director: Jason Bedecarre

Account Director: Janice McManemy

Account Manager: Heather Morba

Senior Business Affairs Manager: Julie Petruzzo


Director: Jonathan Klein

Executive Producer: Ralph Laucella

Line Producer: Angie Revell

Director of Photography: Eric Steelberg


Editor: Matt Murphy

Assistant Editors: Tara Wall and Nate Connella

Producer: Suzy Ramirez

Executive Producer: Saima Awan

VISUAL EFFECTS: Moving Picture Company

VFX Supervisor / 2D Lead: Jake Montgomery

Nuke: Brendan Smith

Nuke: Will Voss

Shoot Supervisor: Eric Pascarelli

Design/Animation: Casey McIntyre

Senior Producer: Juliet Tierney

EP: Asher Edwards


Creative Director: Brady Baltezore

2D Artist: Chris Carmichael


Creative Director: Kelly Bayett

Sound Designer: Michael Anastasi

Producer: Whitney Fromholtz

MIX: Barking Owl

Audio Engineer: Brock Babcock