View Post Brands | Campaigns | People | Sports INSA Creates ‘Make Your Own Way’ Gif-fiti for Dwyane Wade, Li-Ning By Erik Oster on Dec. 5, 2013 - 11:52 AM Dwyane Wade and shoe brand Li-Ning, who partnered up last year, commissioned renowned British street artist INSA to create a “Make Your Own Way” mural bringing the Miami Heat star’s philosophy to life. But INSA d ...
View Post Ad Biz | Campaigns | People King James Kicks Off Video Game Reign with ‘NBA 2K14’ By Jordan Teicher on Jun. 7, 2013 - 10:53 AM LeBron James may have a South Beach mansion full of trophies, but until yesterday, he had yet to accomplish one basketball-related goal: gracing the cover of a video game. NBA 2K14 won’t hit stores until the fall, but last n ...
View Post Brands | Campaigns | Digital | People Here’s the First Spot for D-Wade’s New Li-Ning Branded Shoes By Bob Marshall on Feb. 19, 2013 - 11:34 AM In October, Miami Heat guard Dwyane Wade shocked the world (aka people who care about NBA apparel endorsements) by leaving Jordan Brand and joining forces with Li-Ning, one of China’s most-prominent sports brands (that’ ...
Ad Biz Monday Morning Stir By Kiran Aditham on Aug. 20, 2012 - 9:41 AM –Campaign is showcasing some classic ads directed by Tony Scott, who died of an apparent suicide yesterday. Check out what’s reported to be his final commercial, for BBDO and Diet Mountain Dew, above. link -L.A.-based ...
Brands | Campaigns | Digital | People | Social Media Ashton Kutcher Demonstrates ‘Acting Range,’ Looks for Love with Popchips By Bob Marshall on May. 2, 2012 - 10:59 AM And now, a riddle: What do each of the men in the above dating video have in common? Stumped? Well, you’ll never believe this, but they’re all actually Two and a Half Men star and former Mr. Demi Moore, Ashton Kutcher! ...
Ad Biz | Brands | Digital | People Pac Div Teaches NBA Stars the ‘History of Bling’ By Bob Marshall on Nov. 1, 2011 - 11:58 AM For NBA players not pursuing a secondary career in furniture store stockroom management, an extension to the lockout means even more opportunity to star in commercials for various products. Take, for example, New York Knicks small ...
Brands | Campaigns | What The?? Athletic Brand Li Ning Makes Light of Customs Woes By Michael Musco on Dec. 1, 2010 - 11:47 AM Li-Ning, the Chinese-based equivalent of Nike that in fact also has U.S. headquarters in the Portland area, had some trouble getting its new waterproof F2 kicks through U.S. Customs and Border Patrol recently, delaying the line ...