View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B Gets MetLife Customers to Share ‘Who I Live For’ By Erik Oster on Sep. 12, 2014 - 2:13 PM In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for. They then shared the results in a series of two online videos, called “Who I Liv ...
View Post Agencies | Brands | Campaigns | Digital CP+B Changes A.1.’s Relationship Status with Steak By Erik Oster on May. 15, 2014 - 10:57 AM As we mentioned in Stir yesterday morning, Kraft has decided to drop the “steak” from A.1.’s title, now calling it A.1. Original Sauce. Now we have an online spot from CP+B to go along with the name change, expla ...
View Post Agencies | Brands | Campaigns | TV CP+B Rolls Out New Kraft Mac & Cheese Spots By Erik Oster on Apr. 30, 2014 - 1:27 PM CP+B have unveiled the latest in their continuing “You Know You Love It” campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft’s macaroni and orange goo product has included the funny, o ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | What The?? Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B By Erik Oster on Feb. 18, 2014 - 1:14 PM Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage M ...
View Post Agencies | Brands | Campaigns CP+B Condones Grand Theft Auto for Kraft Mac & Cheese By Erik Oster on Jan. 30, 2014 - 9:24 AM CP+B’s funny new spot for Kraft Macaroni & Cheese examines the desperate lengths people will go to for a bite of Kraft’s signature macaroni and cheese-like-product. Set to Marvin Hamlisch’s “What I Did For Love ...
Brands | Campaigns | People The ‘90210’ Casting Call Continues for Old Navy By Kiran Aditham on Aug. 8, 2012 - 10:01 AM Well, we have to say once again that the cast from the original Beverly Hills 90210 has aged well as now it’s Luke Perry and Jennie Garth’s turn to take center stage in CP+B’s “Funnovations” ca ...