View Post Agencies | Brands | Campaigns | Digital | TV john st. Presents ‘The Lazy Environmentalist’ for WWF By Erik Oster on Sep. 24, 2014 - 3:32 PM Toronto agency john st.’s latest campaign for World Wildlife Fund Canada is based around the insight that people are lazy. Or, as Stephen Jurisic, co-ECD at john st. puts it, “This idea comes from the rather depressing ...
View Post Agencies | Awards | What The?? In john st.’s World, Fear is Key to Great Brand Experiences By Kiran Aditham on Nov. 6, 2013 - 5:16 PM WPP-owned, Toronto-based john st. continues in its great annual tradition of taking the piss out of the industry as part of its pitch for Strategy‘s Agency of the Year awards (we covered fellow Toronto agency Lowe Roche̵ ...
View Post Campaigns | Events John st. Pom-Poms Earth Hour By Jordan Teicher on Mar. 7, 2013 - 12:11 PM We’ve covered past john st. efforts, original campaigns that are usually quirky and honest without forcing the issue. The Toront-based agency’s newest fare, “Earth Hour Cheerspiration,” comes on the heels o ...