View Post Agencies | Brands | Campaigns | Digital | TV RPA Debuts New Work for ARCO By Erik Oster on Sep. 2, 2014 - 2:40 PM RPA recently debuted a new campaign for recently-won client ARCO, following Tesoro’s purchase of ARCO from BP. The campaign celebrates ARCO’s “top tier” designation, as its gasoline “exceeds EPA minim ...
View Post Agencies | Brands | Campaigns | TV CP+B Rolls Out New Kraft Mac & Cheese Spots By Erik Oster on Apr. 30, 2014 - 1:27 PM CP+B have unveiled the latest in their continuing “You Know You Love It” campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft’s macaroni and orange goo product has included the funny, o ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | What The?? Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B By Erik Oster on Feb. 18, 2014 - 1:14 PM Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage M ...
View Post Agencies | Brands | Campaigns CP+B Condones Grand Theft Auto for Kraft Mac & Cheese By Erik Oster on Jan. 30, 2014 - 9:24 AM CP+B’s funny new spot for Kraft Macaroni & Cheese examines the desperate lengths people will go to for a bite of Kraft’s signature macaroni and cheese-like-product. Set to Marvin Hamlisch’s “What I Did For Love ...
View Post Ad Biz | Agencies | Brands New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues By Erik Oster on Nov. 12, 2013 - 10:34 AM With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot re ...
Ad Biz | Brands | TV Presenting NBC’s Pregame All-Star Musical Jamboree By Bob Marshall on Feb. 6, 2012 - 2:45 PM USA Today-ness.