View Post Agencies | Brands | Campaigns | TV Grey Asks ‘Why Are Women Always Apologizing?’ for Pantene By Erik Oster on Jun. 18, 2014 - 11:37 AM Last year, Pantene made waves with their “Labels” ad from BBDO Guerrero in Manila, which explored how men and women are labeled differently for the same behavior. “Labels” gained over 46 million views and ...
View Post Agencies | Campaigns | Politics | What The?? Evolve Asks Gun Owners Not to Be Dumbasses By Erik Oster on Feb. 18, 2014 - 12:29 PM Today, Saatchi & Saatchi New York is launching the first ever campaign for the gun responsibility organization Evolve, encouraging people to take personal responsibility for gun safety and generally not be dumbasses. Saatchi & ...
View Post Agencies | Brands Grey New York, Downy Tell a T-Shirt Love Story By Ella Riley-Adams on Jul. 23, 2013 - 11:05 AM We all have an extra soft, hol(e)y shirt that fits perfectly, whether it’s an oversized sleepshirt once worn by a parent, an old boyfriend’s flannel, or an embarrassing Greenday tour T. In their new spot, Downy celebrates the ...
Brands | Campaigns Microsoft Advertising, twofifteenmccann Talk to Unlikely Visionaries By Ella Riley-Adams on Jun. 27, 2012 - 3:30 PM Tapping into kids’ insight is no new tactic, but who can fault an agency for once again asking wide-eyed young “visionaries” to inspire the future? Kids are so charmingly stuttering, so clearly genuine, that they bring a per ...