View Post Agencies | Brands | Campaigns | People | Sports | TV TBWA Celebrates Gatorade’s 50th Anniversary By Erik Oster on Dec. 29, 2014 - 11:04 AM TBWA has crafted a new spot, entitled “50,” celebrating Gatorade’s 50th anniversary and looking back at notable sporting accomplishments from the past half century. “50” opens with a nod to Gatorade&# ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV TBWA\Chiat\Day Sends Off Yankees Captain for Gatorade By Erik Oster on Sep. 18, 2014 - 10:46 AM TBWA\Chiat\Day bids adieu to Yankees captain (and regular starting shortstop since 1996) Derek Jeter in a 90-second send-off spot for Gatorade, an MLB sponsor since 1990. While there has been no shortage of fanfare surrounding Jet ...
View Post Agencies | Brands | Campaigns | People | Sports TBWA\Chiat\Day Taps Peyton Manning, Cam Newton for Gatorade By Erik Oster on Aug. 18, 2014 - 3:31 PM The late comedian Mitch Hedberg had a joke that went: “You don’t have to be sweating and holding a basketball to enjoy a Gatorade, you can just be a thirsty dude. Gatorade forgets about this demographic. I’m thir ...
View Post Agencies | Campaigns | People | Sports TBWA\Chiat\Day LA Celebrates Peyton with ’51 And Counting’ for Gatorade By Erik Oster on Dec. 23, 2013 - 1:27 PM TBWA/Chiat Day celebrates Peyton Manning breaking the NFL single-season touchdown record with an inspirational campaign for Gatorade. At the heart of the new campaign is the thirty second spot, “51 And Counting.” The s ...
