View Post Agencies | Brands | Campaigns | Sports W+K Portland Looks Way Back for Nike Golf By Erik Oster on Mar. 26, 2014 - 12:27 PM As the golf world awaits the start of the Masters, W+K Portland takes a look back at golf history for their new Nike Golf spot — way back. The 60-second spot, directed by Biscuit Filmworks’ Steve Rogers, begins with a ...
View Post Agencies | Campaigns | Sports Calvin ‘Megatron’ Johnson Goes Undercover at ESPN By Jordan Teicher on Sep. 9, 2013 - 12:29 PM On the field, Calvin Johnson earns his “Megatron” nickname by dominating defenses with a robotic efficiency. He’s bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. How ...
Agencies | Brands | Campaigns In W+K’s Latest for Nike+, Every Workout Becomes a Game By Ella Riley-Adams on Jul. 18, 2012 - 9:02 AM Anyone who’s gone running after a hard day knows the power of an active imagination. With every arm pump, you might be punching your boss in the face. With every stride, you’re building yourself into the powerhouse that will s ...
Brands | Campaigns | People Old Spice: Now Strong Enough to Help You Dump Heather Graham By Kiran Aditham on Apr. 23, 2012 - 1:05 PM The W+K/Old Spice cavalcade continues as the agency is now touting the P&G brand’s Champion lineup with a new series of ads, one of which features a brief appearance from a sandcastle Delorean and Rollergirl herself, Hea ...
Agencies | Brands | Campaigns Nike Unleashes a Horse on a Golf Course By Bob Marshall on Apr. 14, 2011 - 4:35 PM The Nike 20XI: It’s a horse of a golf ball. Contrary to what this latest spot from W+K may look like, the ball is not actually black. So, if you’re a golfer (I’m not) and wondering what makes this ball so special ...