Old Spice: Now Strong Enough to Help You Dump Heather Graham

By Kiran Aditham 

The W+K/Old Spice cavalcade continues as the agency is now touting the P&G brand’s Champion lineup with a new series of ads, one of which features a brief appearance from a sandcastle Delorean and Rollergirl herself, Heather Graham (above). Who needs the Rocky theme when you can instill self-confidence via W+K’s latest campaign, which carries the regrettable yet appropriate tagline “Believe in Your Smellf.” At least we can say the Portland HQ’s ongoing work for Old Spice continues to be fairly unpredictable and eye-catching. Peep a :15 spot and credits after the jump.


Creative Directors    Jason Bagley / Craig Allen
Copywriter    Jason Kreher
Art Director    Max Stinson
Producer    Jeff Selis
Account Team    Michael Dalton / Diana Gonzalez / Yaya Zhang
Executive Creative Directors    Mark Fitzloff / Susan Hoffman
Agency Executive Producer    Ben Grylewicz

Production Company    Biscuit Filmworks
Director    Tim Godsall
Executive Producer    Holly Vega
Line Producer    Rick Jarjoura

Editorial Company    Arcade Edit
Editor    Geoff Hounsell
Post Producer    Ali Reed

VFX Company    The Mission Studio
VFX Supervisor    Rob Trent
VFX Producer    Diana Cheng

Music+Sound Company    Tonefarmer
Producer    Tiffany Senft

Mix Company    Lime
Mixer   Joel Waters
Producer   Jessica Locke