Agencies | Brands | TV With PlayStation and ‘MLB12: The Show,’ Hell Freezes Over By Bob Marshall on Mar. 6, 2012 - 3:28 PM From the “Curse of the Billy Goat” in 1945 to the Steve Bartman incident in 2003, the Chicago Cubs are bar none the most “cursed” team in professional sports history. Even Boston’s “Curse of the ...
Ad Biz | Brands | Campaigns Kevin Butler Takes a Moment to Salute a Real Hero By Kiran Aditham on Nov. 11, 2011 - 10:25 AM Playstation pitchman Kevin Butler tones down his snarky/silly schtick for a tick in order to honor Veteran’s Day in this latest “Hall of Play” inclusion from Deutsch LA. Here, Butler honors a gamer (as well as ...
Brands | Campaigns Now It’s Kevin Butler’s Turn to Salute Gamers By Kiran Aditham on Nov. 3, 2011 - 3:08 PM Deutsch LA launched the next phase of its well-received “Michael” campaign for Playstation that now stars none other than the game console’s brash pitchman, Kevin Butler. After paying homage this week to people w ...
Brands | Campaigns The ‘Love’ for Kettle Chips Demands an Operatic Performance By Kiran Aditham on Oct. 17, 2011 - 3:08 PM Do people really fancy Kettle potato chips this much? Apparently so, according to this new campaign for the Diamond Foods brand from Deutsch LA, which came up with the tagline, “Nobody Likes Them. They Love Them.” Soun ...
Agencies | People Another CP+B Alum Heads to Deutsch By Kiran Aditham on Sep. 27, 2011 - 3:08 PM Just two months after Matt Ian joined the ranks at Deutsch LA to serve as EVP/group creative director, his former CP+B colleague Shannon McGlothin has followed suit. Like Ian, McGlothin has assumed the title of EVP/GCD at Deutsch ...