View Post Ad Biz | Agencies | Brands | Campaigns | TV Saatchi & Saatchi Pulls Heartstrings for Cheerios By Erik Oster on Sep. 17, 2014 - 1:32 PM Saatchi & Saatchi gets emotional in its latest spot for Cheerios, entitled “3rd Shift.” The 30-second broadcast spot tackles the harsh reality of juggling family life with an unorthodox work schedule for hardworkin ...
View Post Agencies | Brands | Campaigns | TV Translation Dives Into Summer for Champs By Erik Oster on Jul. 11, 2014 - 4:23 PM Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.” The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjink ...
View Post Agencies | Brands | Campaigns Let’s Turn Around with Fiber One By Jordan Teicher on Aug. 15, 2013 - 11:16 AM The title is not a bathroom pun. Saatchi & Saatchi created a new campaign for Fiber One built around the 80’s song, “Total Eclipse of the Heart,” originally by Bonnie Tyler. If you’ve ever been within 5 ...
View Post Brands | Campaigns According to Geico, Technologically-Savvy Pigs Will Steal Your Girlfriend By Jordan Teicher on Apr. 10, 2013 - 12:14 PM We feel for Ted. The guy has hail damage to his car, he’s doing the right thing by calling his insurance agent, and then he loses his attractive girlfriend to a pig. You might be saying, “well, it’s not just any ...
Campaigns ESPN Shows Alabama Fans’ Lexicon is Severely Limited By Kiran Aditham on Dec. 22, 2010 - 2:28 PM Though last year’s BCS champs, the Alabama Crimson Tide, are out of contention this year, that hasn’t stopped the passion of its hometown fans, who show their team pride by constantly uttering “Roll Tide.” ...