Brands | Campaigns | Digital GE Re-Enters the Sock Loss Debate By Bob Marshall on May. 6, 2011 - 1:35 PM Sock Loss: it’s happened to everyone. Sure, you can blow it off as a non-issue, but you have to admit that it gets really, really annoying after a while. That’s why GE, along with agency LBi, created L.O.S.S. or the La ...