View Post Agencies | Brands | Campaigns | Digital | Social Media ACW Grey Tel Aviv Ends Bad Hair Days for Pantene By Erik Oster on May. 21, 2014 - 1:14 PM When Pantene decided to faze out their Perfect Curls Hair Cream in Israel, where 25 percent of women have curly hair, they met with a harsh backlash via a Facebook group protesting the removal of the product. To counteract the neg ...
View Post Agencies ACW Grey Tel Aviv Feels Your Balls By Patrick Coffee on May. 14, 2014 - 12:49 PM Here’s an interesting take on the endless “how to sell men’s underwear” conundrum via ACW Grey Tel Aviv. Disclaimer: Hailing from south of the Mason/Dixon, we are all too familiar with the effects humidity ...
View Post Ad Biz | Agencies | Brands | Campaigns Nerd + Vespa = Hipster? By Erik Oster on Jan. 20, 2014 - 1:27 PM According to a new creative print campaign from ACW Grey Israel, the difference between a nerd and a hipster is quite small. In fact, add a Vespa and any nerd is instantly transformed into a hipster (even without relocating to Wil ...
