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Ad Biz | Agencies

Ad Spending Surpasses Pre-Recession Numbers of $109B

By Shawn Paul Wood on Jun. 23, 2014 - 2:16 PM

When the recession hit America with a huge thud, big business began to reconsider its residual income and closed up the budgets. Of course this hurt advertising agencies in a big way and many experts thought they would never recov ...
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Agencies

WPP Will Double Its Spending Budget on Twitter in 2014

By Shawn Paul Wood on Jun. 23, 2014 - 11:26 AM

In another headline from Cannes-Lions, WPP Grand Poobah Sir Martin Sorrell told the world that he will double ad spending on “The Twitter” (as he may have called it) from $50 million to $100 million. The news was anno ...
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