View Post Agencies | Brands | Campaigns | TV Union Made Creative Inspires Girls for Lego By Erik Oster on Dec. 5, 2014 - 3:55 PM Union Made Creative recently launched an inspirational ad for Lego targeted at young girls and for many the reaction will be: “It’s about time.” Despite its roots of mostly gender-neutral marketing (which makes s ...
View Post Agencies | Brands | Campaigns | Digital | TV RPA Debuts New Work for ARCO By Erik Oster on Sep. 2, 2014 - 2:40 PM RPA recently debuted a new campaign for recently-won client ARCO, following Tesoro’s purchase of ARCO from BP. The campaign celebrates ARCO’s “top tier” designation, as its gasoline “exceeds EPA minim ...
View Post Agencies | Campaigns | Digital RPA, Tool Share Terrible Parenting for Newport Beach Film Festival By Erik Oster on Apr. 2, 2014 - 10:39 AM RPA teamed up with production company tool for a new campaign celebrating Newport Beach Film Festival’s 15th anniversary entitled “15 Years Under the Influence.” The centerpiece of the campaign is a short film ca ...
View Post Campaigns | Digital | Social Media Nissan Wants You to Open ‘The Briefcase’ By Erik Oster on Jan. 3, 2014 - 3:32 PM Nissan’s new online initiative “The Briefcase” courtesy of TBWA\Chiat\Day LA features a high octane car chase (starring the new 2014 Nissan Rogue) ending in a click through to a contest offering contestants the c ...