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Mrs. Claus Takes Center Stage in RKCR/Y&R’s Final Christmas Spot for M&S

By Erik Oster on Nov. 14, 2016 - 11:22 AM

Sorry to see you go, Mrs. Claus.

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Agencies | Brands | Campaigns

New W+K NY ‘DaDaDa’ Spot Combines New with Familiar for ‘SportsCenter’

By Erik Oster on Sep. 23, 2013 - 2:41 PM

ESPN’s latest W+K New York-created spot for SportsCenter is a bit of a departure from their usual advertising style. In the 1:01 spot, ESPN spotlights their trade mark “da da da” (you’ll know it when you hear it) spoken by ...

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Ad Biz | Brands | Campaigns

Bacardi, OW Get Revolutionary with Rum

By Jordan Teicher on Jul. 1, 2013 - 1:37 PM

You rumdrinkers out there might not have known this while pounding down eight dollar shots at trendy bars, but Bacardi Rum has quite the historical significance. Think Cuban Revolution, Spanish-American War, and the Rough Riders. ...

Brands | Campaigns

With Doritos-Based Dish Launch Looming, Taco Bell Unveils New Slogan, Spot

By Kiran Aditham on Feb. 29, 2012 - 11:16 AM

By now, some, most or all of you have heard that Taco Bell is rolling out its Doritos Locos Tacos line (you might have seen this teaser), which will officially be available to appease your guilty-pleasure cravings nationwide come ...

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