Bacardi, OW Get Revolutionary with Rum

By Jordan Teicher 

You rumdrinkers out there might not have known this while pounding down eight dollar shots at trendy bars, but Bacardi Rum has quite the historical significance. Think Cuban Revolution, Spanish-American War, and the Rough Riders. I don’t remember learning about any of these connections in social studies class – hmm, I wonder why, board of education? – but thanks to OppermanWeiss, “¡Vivimos!” the history of Emilio Bacardi Moreau and his company’s revolutionary roots will be on display in the coming weeks with a cinematic spin.

The above clip is the second ¡Vivimos! spot from OW and director Jake Scott, featuring a handsome and thinly mustachioed version of Emilio Bacardi Moreau set to a grainy image filter. The video does embellish a bit, making it appear as if our Bacardi hero was going to be gunned down spaghetti western style. Truthfully, or at least according to the Bacardi website, Bacardi Moreau was exiled from Cuba to North Africa twice, but who are we to nitpick with an actiony marketing campaign 115 years after the fact? Also be on the lookout for the ad in movie theaters, because Bacardi and Screen Vision partnered to put the clip on 100,000 screens across the country. And if you are really into Cuban revolutions, the brand is unrolling added content through Shazam, so everyone can also vivimos with their smartphones out.


Credits after the jump.

ECD / Copywriter: Paul Opperman

ECD / Art Director: Jeff Weiss

Executive Producer: Mark Johnston

Assistant Producer: Seema Naik

RSA Films, Inc.

Director: Jake Scott

Executive Producer: Tracie Norfleet

Producer: David Mitchell

DP: Dariusz Wolski

Bug Edit

Executive Producer: Caitlin Grady

Editor: Andre Betz

Assistant Editor: Adam Weiss

Box Studios

Artist: Pascal Dangin

Producer: Nadia Sadigianis

The Mill

Senior Flame Artist: Danny Morris

Senior Flame Artist: Iwan Zwarts

Senior Flame Artist: Susanne Scharping

Nuke Artist: Robe Meade

Nuke Artist: Kshitj Khanna

Nuke Artist: Jeff Butler

Nuke Artist: John Mangia

VFX Supervisor: Hitesh Patal

Producer: Jennifer Scelia


Creative Director: Kyle Cooper

Creative Director: Monica Perez

Animator: Gary Mau

Producer: Rylee Ann Romero

Executive Producer: Unjoo Lee Byars

Duotone Audio Group

Composer: Peter Nashel

Producers: Peter Nashel and Brian Deming

Sound Design: Brian Deming

Audio Mix: Kevin Haplin, Color NY