View Post Agencies | Brands | Campaigns | TV Aamco Talks Transmissions By Erik Oster on Sep. 9, 2014 - 12:14 PM Aamco has a new campaign which takes a more serious approach, touting the brand as the transmission experts. The 90-second spot (which is also being released in 60 and 30-second versions), entitled “800 Pieces” highlig ...
View Post Agencies | Brands | Campaigns DeVito/Verdi Gets Goofy for Coco’s Bakery By Erik Oster on Jul. 31, 2014 - 10:44 AM DeVito/Verdi went the goofy route with their new campaign for Coco’s Bakery, featuring two 30-second spots created in conjunction with production company Backyard. In one of these spots, “Cowboys,” two tough-look ...
View Post Agencies | Brands | Campaigns | People | TV Saatchi & Saatchi NY Introduces Grumpy Cat to Buzz By Erik Oster on Jul. 1, 2014 - 5:09 PM Saatchi & Saatchi New York introduces Internet phenomenon Grumpy Cat to Honey Nut Cheerios in a new 30-second broadcast spot for the brand designed to appeal to younger audiences. For the spot, entitled simply “Buzz Meet ...
View Post Agencies | Brands | Campaigns | Digital | TV Riester Releases ‘Farm’ for Voskos Greek Yogurt By Erik Oster on Mar. 4, 2014 - 5:02 PM Phoenix-based agency Riester teamed up with Backyard Productions to create “Farm,” a new spot for Voskos Greek Yogurt. In addition to having the word “farm” in the title, Riester’s 30 second spot also ...
View Post Agencies And Now, a Quick Cannes Report By Kiran Aditham on Jun. 19, 2013 - 8:25 AM Chris Zander, managing director/partner at Venice, CA-based prodco, Backyard, chimes in from the French Riviera and talks about why Cannes is still worth attending. So, we’ll indulge and live vicariously through him for the ...
View Post Agencies Our Cannes Contributor Chimes in Pre-Flight By Kiran Aditham on Jun. 17, 2013 - 1:19 PM While yours truly languishes in the humidity shrouding NYC as of now, we’ll be receiving daily Cannes reports from one Chris Zander, managing director/partner at Venice, CA-based prodco, Backyard. As he awaits his flight to ...
Ad Biz Wednesday Odds and Ends By Kiran Aditham on Sep. 12, 2012 - 4:26 PM -McCann’s two-year-old B2B unit Enterprise, which is led by managing director Stephen Meade and creative director Will Shepherd, has now expanded globally with offices in Singapore and Munich. Expect more Enterprise branches ...